Search Engine Optimization Tools
It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.
Hmm, something reads a bit funny about that sentence, right?
Let’s try this won more time.
It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.
We’re getting closer four sure, right?
This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.
Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords. Continue reading
Another day, and falling a dollar short with the most recent news concerning Google’s Adsense Plugin for WordPress.
If you display ads on your website using Adsense Plugin for WordPress by Google, then your days of using this plugin to earn money online are on its deathbed.
If you haven’t heard in recent news, Google has canned yet another product. Continue reading
And so the question goes…
Is redirecting expired domains really worth my time and money?
Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:
- Found niched expiring domains in auction ending soon
- Performed monthly search and CPC check of domains
- Ensured expired domains were not banned by Google
- Researched expired domains using WayBack Machine
- Identified active backlink profile using Google, Majestic or ExpiredDomains.net
Now that your thorough research is complete, bids placed, expired domain auctions won and successfully transferred to your account, I’m certain you’re wondering what to do next, right?
Can you really boost traffic and search rankings using, more specifically redirecting, expired domains?
Before I answer that question with a YES, hopefully, you gave a bit of thought to how you would use expired domains long before you got all starry eyed and in love with your precious new found gems of domains.
You did give thought and draft a plan before bidding on expired domains in auction, right? Continue reading
Welcome back! It’s been a few weeks since I made the initial post in this series: How to Auto Publish WordPress Posts to Twitter.
If you haven’t read it, then I encourage you to do so. After all, we all know there is no silver bullet when it comes to SEO, and if you don’t, then you know now.
Nevertheless, you’ve written fresh content to be published to your WordPress website, but how will you go about sharing your newly created content with the masses once published? Continue reading
If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.
It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.
I get that Google is attempting to honor it’s privacy agreement with searchers, but not having date from organic keyword searches is really keep many of us in the dark. Continue reading
Over the last few years, negative SEO attacks have caught more than a few companies off guard, and that number is growing daily based on the nearly 15 million search results for negative SEO (and growing).
Even a famous digital marketing agency was caught off guard and experienced a first hand negative SEO attack on their website and brand.
If you’re not familiar with negative SEO, then you might want to read up on it and establish a plan to manage against it.
In short, negative SEO attacks can get a company penalized and booted from Google rankings, and in some cases entirely de-indexed and banned.
So, how do negative SEO attacks occur? Continue reading
I consult a number of businesses in their assessing and establishing their search marketing strategy in alignment to the business goals.
One of the areas that amazes me the most about businesses, especially small businesses, is most don’t harness the power of automation.
These same businesses want to compete with their competitors, yet complain of not having the expertise need to achieve increase search rankings and business awareness.
Let me say this: there is no silver bullet when it comes to SEO. Continue reading