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I’m often amazed by the number of business owners that don’t grasp the concept of domain names and their inherent value.

Of course, it’s been over 20 years since the initial .com goldrush and now supposedly the second coming arrived with new gTLDs.

But again, I’m amazed at how most business owners that operate business websites don’t get or scratch the surface on the importance of a domain name to their business.

Having parallels to physical real estate, domain names are very much a lucrative investment.  And why? Continue reading

As a local Austinian, I tend to shy away from venturing downtown throughout the month of March due to South By Southwest (SXSW).

As most know, or come visit and you’ll soon find out, Austin’s traffic is mostly at a standstill without events such as ACL, SXSW, Urban Music Fest and more…

With SXSW, there are nearly 500,000 people trying to navigate their way throughout downtown for unofficial and official events.

Fortunately, most of the traffic and SXSW attendees weren’t out last night as my wife and I ventured out into the late evening downtown scene. Continue reading

And so the question goes…

Is redirecting expired domains really worth my time and money?

Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:

Now that your thorough research is complete, bids placed, expired domain auctions won and successfully transferred to your account, I’m certain you’re wondering what to do next, right?

Can you really boost traffic and search rankings using, more specifically redirecting, expired domains?

expired-domains-auction-dreamWhat if I told you that you could increase your web traffic by double redirecting expired domains?

Before I answer that question with a YES, hopefully, you gave a bit of thought to how you would use expired domains long before you got all starry eyed and in love with your precious new found gems of domains.

You did give thought and draft a plan before bidding on expired domains in auction, right? Continue reading

Over the weekend I had an opportunity to catch up a few articles as it pertains to SEO.

One of the articles really isn’t an article as much as it is a tutorial video. I’m not certain it’s a tutorial video either as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re not familiar with Rand, his background and expertise as owner and founder of Moz.com, then you’re missing out on value-add content that’s applicable to growing your business.

Each Friday, Rand randomly chooses a topic to share and expound upon for the search marketing and business world to gain greater insight about. He shares by way of video called Whiteboard Friday.

If you don’t subscribe, then you ought to going forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about it’s digital presence: selecting a domain name.

Whether good, bad, or plain jane ugly results, you’ll live with the consequences of the selected domain name for your business. Continue reading

Recently GoDaddy hosted a well attended Hangout about the ins and outs of buying expired domains on GoDaddy’s auction platform.

I registered but didn’t get to attend due to celebrating a friends birthday with breakfast. And it was a GOOD breakfast too.

But fortunately for me and now you, GoDaddy recorded the hangout. Continue reading

Is it pivotal for your business to own a .com domain? That’s the question of the hour today.

Pivotal, a software and services company that provides agile development services on an open source platform.Today’s title plays on a massive $254 million Series C investment with a whopping $2.8 billion valuation recently awarded to Pivotal, a software and services company that provides agile development services on an open source platform.

As reported by TechCrunch, Pivotal has swooned the wallets of Ford, Microsoft, EMC, VMware and GE for a quite a hefty investment. Continue reading

As I was checking emails the other day, my eyes landed on an email from GoDaddy entitled “Action Required: Please verify your email address.”

I didn’t give the email much thought, and I’ll share with you why.

To give a bit of context, I was opening GoDaddy email notifications pertaining to domain renewals and recent services I had purchased.   Continue reading

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