Amidst big brands such as Amazon, Walmart, and the list goes on, small businesses account for quite a bit of market share.
Google estimates that there are approximately 115 million small businesses in the world while the United States of Small Business Administration Office of Advocacy estimates that there are 28.8 million businesses in the US alone.
Of course, there’s much discussion to be had pertaining to what specific attributes must be realized to qualify as a small business. But I’m not writing to debate those finer points.
With both numbers on the rise annually, one has to wonder how small businesses are able to affordably differentiate themselves, especially when considering small businesses with a strict local or hyper-local presence.
How many oil change, dog grooming, nail salon and other local-centric business services do you pass daily going to and fro?
If you’re like me, then you’re likely surrounded by a growing number of small businesses, varying in name, peddling similar services in hopes that a potential customer remembers their business when the need arises.
Hoping that customers remember your business in a sea of competitive small businesses offerings is not a sound plan for existing or growing local market share.
But here’s something to ponder. Would you be interested in uniquely differentiating your business from the competition using an emoji domain? Continue reading
At this precise moment in time, it’s the question of the hour as flurries of answers circulate the emoji domain circuit.
Before diving into answers, let’s settle on agreeing that .ws (and other extensions) IS NOT and will never be .com. There I said it, happy?
No matter how many single, double, triple, or any other concatenated combo to be imagined, emoji domains are not going to top 20+ years of .com history overnight, if ever.
It’s the truth. It really is the truth, literally and figuratively speaking.
I know I’m not making many friends with such a blunt intro, but we ALL must truly be objective as we consider how valuable emoji domains are in comparison to the domain industry in it’s entirety.
We can’t simply go about making up or pulling down numbers out of thin air because we’ve fallen in
lust love with the hottest thing to hit domains in a while. Continue reading
With so much talk about organic and social web traffic strategies to increase your website’s rankings and sales conversions, one can be left dismayed at where to begin.
A while back I wrote an article about why and how most businesses often effectively use gated content strategies.
There are a number of pros and cons to using gated content. It’s a short and quick read that I encourage you to read.
Nevertheless, you’ll likely question what next steps you’ll need to take to successfully plan and execute your website’s gated content strategy.
And today I’m sharing with you a simple WordPress plugin that makes gating your valuable content as easy as flipping a light switch on and off. Continue reading
As 2016 comes to an end, I’ve been M.I.A. this quarter and with good reason.
In this last quarter, I’ve been focused less on Kickstart Commerce in between SEO projects and more on developing another project based upon Church Management Software (ChMS).
It’s been a while and I’ve been quite busy, but I’m back with more great content today.
Whether potential or existing customers, I’m often questioned about how I drive new business opportunities while managing to research, write and share content on a daily basis.
If you follow me on Twitter, Facebook, and YouTube, then you know I’m always posting and sharing domain name and search marketing insight.
However, what confuses most persons that follow me, especially on Twitter, is how I manage to tweet the number of times I do in a given day.
Well, today, I’m sharing with you my process, ideas and a special video tutorial of how to schedule your very own social network posts to increase web traffic. Continue reading
If you’re like me, then chances are that today’s tutorial will help you out greatly.
When I started this blog journey almost 3 1/2 years ago, I focused on writing and sharing stories about search and content marketing in general.
But as with anything in life, things morph. They just simply morph without rhyme or reason at times.
In my case, things morphed because I continued to write about search and content marketing, but then also honed my domain name marketing and investing.
This led me to write content more about proven domain name strategies while also providing a daily domain auctions list. Continue reading
So, you’ve got a business to run and customers to serve every waking hour of the business day.
Include a personal life, the occasional potty break, eating and sleeping, and there’s not room left for much more, right?
But like the competition, you want to increase your website’s visibility in search ranking in hopes of reaching more customers and closing more sales, right?
But how? After all, you manage to establish a decent content marketing strategy, and are off to the races consistently writing and publishing content.
Then a few months into your content marketing excursion, or maybe you’re in the planning stage if you move a bit slower, you realize that content marketing is as much a full-time assignment as serving your customers.
You write and schedule post after post with keyword after keyword focus only to see minimal traffic and search ranking increase.
You have the first part of the equation down, which is writing, scheduling and publishing content that’s engaging to your reader audience (potential customers).
Although search engines are finding and indexing your content to share with the world of readers and potential customers in need of your business offering, what are you doing to share your content outside the walls of your website? Continue reading