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Brand Domains

As a local Austinian, I tend to shy away from venturing downtown throughout the month of March due to South By Southwest (SXSW).

As most know, or come visit and you’ll soon find out, Austin’s traffic is mostly at a standstill without events such as ACL, SXSW, Urban Music Fest and more…

With SXSW, there are nearly 500,000 people trying to navigate their way throughout downtown for unofficial and official events.

Fortunately, most of the traffic and SXSW attendees weren’t out last night as my wife and I ventured out into the late evening downtown scene. Continue reading

Over the weekend I had an opportunity to catch up a few articles as it pertains to SEO.

One of the articles really isn’t an article as much as it is a tutorial video. I’m not certain it’s a tutorial video either as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re not familiar with Rand, his background and expertise as owner and founder of Moz.com, then you’re missing out on value-add content that’s applicable to growing your business.

Each Friday, Rand randomly chooses a topic to share and expound upon for the search marketing and business world to gain greater insight about. He shares by way of video called Whiteboard Friday.

If you don’t subscribe, then you ought to going forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about it’s digital presence: selecting a domain name.

Whether good, bad, or plain jane ugly results, you’ll live with the consequences of the selected domain name for your business. Continue reading

Recently GoDaddy hosted a well attended Hangout about the ins and outs of buying expired domains on GoDaddy’s auction platform.

I registered but didn’t get to attend due to celebrating a friends birthday with breakfast. And it was a GOOD breakfast too.

But fortunately for me and now you, GoDaddy recorded the hangout. Continue reading

Grab a drink and a snack. You have quite a bit of reading to do today… 😀

If you’ve been around this blog long enough, then you know that I have an affinity with geo-related and geo service domains.

Most people within the domain industry tend qualify geo service domains as exact match domains.

Personally, I too often define geo service domains to not be only exact match, but also partial match domains. Continue reading

Note from Alvin: I’m back and today I have a special treat for you. Today’s post is shared with you from a gentleman that lives and operates businesses on the opposite side of the world from myself.

Hailed as a digital transformation extraordinaire in his own right, he’s the Founder and CEO of dotstories.com, and has been actively engaged and involved in the “dot brand” world quite early.

Today I’d like to introduce to you and have you warmly receive Guillaume Pahud, and his thoughts and findings on whether or not the “dot brand” replaces or complements your existing website. Enjoy and take it away Guillaume… 🙂


As of late, there have been many conversations surrounding the new domain extensions, also known as new top-level domains (TLDs).

.com domains have long been king in terms of the online world for the last 30 years and counting.

However, 596 brands, brands like American Express, Ford, Abbott and more, have applied or are applying to stake their claim in owning their dot brand TLD – the last part of the domain name – called the “dot brand”.

Seventy-five percent of these global brands, or 447 brands, commonly operate their websites today using a .com domain.

Nevertheless, the question that most have been pondering and asking about the release of the dot brand extensions still remains:

Are brands willing to migrate from their “brand.com” main site to a new dot brand, or extension more in line with their industry and line of business? Continue reading



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