And so the question goes…

Is redirecting expired domains really worth my time and money?

Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:

Now that your thorough research is complete, bids placed, expired domain auctions won, and successfully transferred to your account, I’m certain you’re wondering what to do next, right?

Can you really boost traffic and search rankings using, more specifically, redirecting expired domains?

expired-domains-auction-dreamWhat if I told you that you could increase your web traffic by double redirecting expired domains?

Before I answer that question with a YES, hopefully, you thought about how you could use expired domains long before you got starry-eyed and in love with your precious newfound gems of domains.

You have given much thought and consideration and drafted a plan before bidding on expired domains in the auction, right?

If not, then shame on you, and I’m asking you to come to your senses quickly.

It’s best ALWAYS to plan how to use an expired domain long BEFORE you start searching expired domain auctions for a needle in the haystack.

Okay, enough preaching (I’ve to preach to myself sometimes when I start expired domain gazing), and let’s get to teaching.

The short answer to the question pertains to expired domains seo boosting traffic and search rankings is YES, but let me briefly explain in detail.

If you’re like me and tend to keep a close eye on expired domain auctions ending daily, then you’ve likely amassed a growing portfolio of expired domains.

Truth be told, I’ve flipped only a minimal number of expired domains I’ve won in auctions.

In most cases, I’ve developed quite a few websites that bring in a paltry $2-$4 in Adsense daily.

Okay, I know it’s not much money, but multiply the amount by nearly 40 websites. Exactly, passive income!

And no, I don’t consistently update, if I update at all, any of the expired domains that are fully developed websites.

However, I have just as many, actually way more, expired domains that I use and redirect to websites like the one you’re reading at this very moment.

Let’s review an expired domain example…

For example, let’s say I own and operate a company,, that specializes in pet sitter insurance.

Let’s say it just so happens that I stumbled upon an expired domain auction to find expiring soon.

So, I rush to perform and complete keyword planner due diligence to find that “pet sitting insurance” has 1K average monthly searches with high competition and a $4.34 CPC.

Continuing to search using the WayBack Machine, I found that a now-defunct company had developed and operated the website as a legit business for some 6-7 years.

As I lift off into the heavens of expired domains with my jackpot of a find, I see it also has 200+ backlinks per Majestic SEO Backlink Checker.

Now I’m really on cloud nine for sure! I can see $4K+ per month of revenues in my future.

Then I remind myself of my dreams about the countless other expired domain auctions where I was the “winner, winner, chicken dinner.”

Oh yeah, I never got around to developing those domains. So, they sit year after year, aging and costing me annually.

Good names they once were and are, but I failed to execute my development dream and plan.

So, now what? Do I keep renewing expired domains endlessly until I can no longer do so?

The short answer is no.

Simply redirect expired domains to your primary website, and measure how much of a boost in web traffic is captured.

That’s right, redirect to, and your work is done, right?

Nice try! But no, your work is not done.

It’s a must that you ensure your expired domain is worth the investment, sending you not only increased traffic but increased sales conversions.

I know you’re going to ask, so go ahead and ask the following question:

How do I capture and measure redirected expired domains?

Well, I’m glad you asked! I can tell you how to track and measure expired domains and have a video tutorial to show you how to use Google Analytics.

Watch this video and learn how at least double your traffic by redirecting the right expired domains to your primary website.

But before you go buy the farm in expired domains, heed and peruse this cautionary warning about expired domains and why using expired domains SEO is debatable.

Ready to learn how? Then click play… and don’t forget to drop me a comment below, letting me know how this tutorial worked out for you.

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.