So, you’ve got a business to run and customers to serve every waking hour of the business day.
Include a personal life, the occasional potty break, eating and sleeping, and there’s not room left for much more, right?
But like the competition, you want to increase your website’s visibility in search ranking in hopes of reaching more customers and closing more sales, right?
But how? After all, you manage to establish a decent content marketing strategy, and are off to the races consistently writing and publishing content.
Then a few months into your content marketing excursion, or maybe you’re in the planning stage if you move a bit slower, you realize that content marketing is as much a full-time assignment as serving your customers.
You write and schedule post after post with keyword after keyword focus only to see minimal traffic and search ranking increase.
You have the first part of the equation down, which is writing, scheduling and publishing content that’s engaging to your reader audience (potential customers).
Although search engines are finding and indexing your content to share with the world of readers and potential customers in need of your business offering, what are you doing to share your content outside the walls of your website? Continue reading
I encountered another billboard while on my home that made me think about the importance of defensively registering domains.
I was able to quickly and safely pull off the road to capture a snapshot as the billboard stuck out to me for a number of reasons.
The billboards’s blue, white, and black hues are simple in design and layout, having an appealing white call-to-action text on a blue background.
Next, the billboard contained the logo and blue text describing its services placed on a white background.
Finally, at the bottom of the billboard in white text on a background was the domain name and phone number.
Most importantly, the billboard was well designed and well positioned for the nearly 180K plus Austin-based drivers that pass it daily along highway 183. Continue reading
And so the question goes…
Is redirecting expired domains really worth my time and money?
Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:
- Found niched expiring domains in auction ending soon
- Performed monthly search and CPC check of domains
- Ensured expired domains were not banned by Google
- Researched expired domains using WayBack Machine
- Identified active backlink profile using Google, Majestic or ExpiredDomains.net
Now that your thorough research is complete, bids placed, expired domain auctions won and successfully transferred to your account, I’m certain you’re wondering what to do next, right?
Can you really boost traffic and search rankings using, more specifically redirecting, expired domains?
Before I answer that question with a YES, hopefully, you gave a bit of thought to how you would use expired domains long before you got all starry eyed and in love with your precious new found gems of domains.
You did give thought and draft a plan before bidding on expired domains in auction, right? Continue reading
Welcome back! It’s been a few weeks since I made the initial post in this series: How to Auto Publish WordPress Posts to Twitter.
If you haven’t read it, then I encourage you to do so. After all, we all know there is no silver bullet when it comes to SEO, and if you don’t, then you know now.
Nevertheless, you’ve written fresh content to be published to your WordPress website, but how will you go about sharing your newly created content with the masses once published? Continue reading
This post will answer the questions I’ve received recently about the WP Popup Plugin, and the ability to add images and customize the CSS.
Let me start by saying this post, rather tutorial, is not for the faint of heart. You don’t have to be a hardcore programmer, but you do have to have a bit of faith in yourself to figure things out.
I know you can do it. What are we waiting for? Let’s get started. Continue reading
If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.
It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.
I get that Google is attempting to honor it’s privacy agreement with searchers, but not having date from organic keyword searches is really keep many of us in the dark. Continue reading
Today’s post is based on previous tutorials I shared a while back about integrating WordPress and Mailchimp.
In short, one of the actions that small businesses fail to execute when launching a website is not setting up a newsletter subscription form to capture visitor email addresses.
This action is a missed opportunity in so many ways to say the least. Let me explain.
I can’t tell you how many times customers call and email in need of search marketing services to increase their website traffic and GET MORE CUSTOMERS.
Most tell me, “I need you to help us get better rankings and more traffic to our website, so we can get more customers.”
That’s true in one sense, yet when I question those businesses about how they’re capitalizing on existing traffic, there’s no answer or not a clear answer. Continue reading